Though I’m not big on New Year’s resolutions, I do find that after the holiday vacation it’s the perfect time to come back to work with some new approaches to liven up the year. So, I challenge you to come up with some ideas for how you would freshen your fund development and nonprofit marketing efforts for the year.
Some things to consider:
• Have you been using your board of directors effectively as advocates and fundraisers?
• Have you told your donors “thanks” and kept them informed about new plans?
• 2010 may be the perfect time to reach out to a new market. Do you have a plan to communicate with a younger generation?
• 2010 is also the year to become more digital in your approach. If you are not on Facebook and Twitter, are you planning to include in your marketing efforts?
• Have you considered partnering with another nonprofit to achieve results?
• Have you developed an annual plan for your marketing and communications efforts? Being proactive is more efficient and more effective than being reactive.
Whatever you do this year – whether it’s making board meetings more engaging or your website more interactive – have fun!
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