Blackbaud is reporting that since 1999, online donations for events have grown an average of 50% annually and now account for 30% of most major US events. Facebook, Twitter and YouTube all make it easier for people to connect and they are connecting for nonprofit events.
A Nielsen Online Global Index Survey from Dec. 2007 to Dec. 2008 reported that people now spend more time on social networking sites than they do on email.
So what is the bottom line on social media and events? It’s all about friends asking friends to participate. Look for more on Cause to Communicate about social marketing and events.
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