By now as a successful nonprofit you are probably getting very well acquainted with social media. But have you thought about YouTube? A recent article on Mashable, the social media website, details the success nonprofits have had in using YouTube and its nonprofit friendly tools to raise friends and funds.
The key is to make a compelling video. Whether you handle in-house or ask a volunteer to supply, the message has to grab people. YouTube will allow you to annotate your media message with key information as well as a call to action. Don’t forget to link to your donation page on your website and be aware of the importance of using keywords with regard to search.
Finally, use YouTube Insight, a version of Google Analytics, to measure how well you are doing and to tweak your product.
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