Many nonprofits don’t take advantage of what’s going on around them in the news media. It is a golden opportunity to promote their work based on hot topics in the media.
Lately women’s health issues have dominated everything from social media to print to the airwaves. If your nonprofit serves women, particularly women’s reproductive health issues, it is the perfect time to promote your work to donors as well as the news media.
You don’t have to take sides – just tell your story and include your return on investment messaging to let your supporters and interested parties make their own conclusions about continued support.
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